Конвергентная культура. Столкновение старых и новых медиа - Генри Дженкинс

Аудиозапись данной сессии опубликована по адресу: http://cms.mit.edu/mit3/.

20. Scott Donaton, Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill, 2004), pp. 10–11.

21. Michael Schneider, “Fox Revs Ford for Blurb Free 24,“ Variety, July 21, 2002.

22. Donaton, Madison and Vine, p. 18.

23. Stacey Lynn Koerner, David Ernst, Henryjenkins, and Alex Chisholm, “Pathways to Measuring Consumer Behavior in An Age of Media Convergence,“ доклад сделан на Advertising Research Foundation/ESOMAR Conference, Cannes, France, June 2002.

24. Steven J. Heyer, важные замечания, сделанные после Advertising Age's Hollywood + Vine Conference, Beverly Hills Hotel, Beverly Hills, California, February 5,2003. Текстовую версию ремарок см.: http://www.egta.com/ pages/Newsletter%20-%20Heyer.pdf. Все последующее относится к замечаниям Хайера на счет этих ремарок.

25. Kevin Roberts, Lovemarks: The Future Beyond Brands (New York: Power House Books, 2004), p. 43.

26. Joe D'Angelo, “Ruben Debuts at #1 but Can't Match Clay's First-Week Sales,“ VH1, December 17, 2003, http://www.vhl.com/artists/news/ 1482928/12172003/aiken_clay.html.

27. Theresa Howard, “Real Winner of'American Idol': Coke,“ USA Today, September 8,2002; Wayne Friedman, “Negotiating the American Idol Product Placement Deal,“ Advertising Age, September 29, 2003, доступно на: http:// www.adage.com/news. cms?newsld=38800.

28. Sara Wilson, интервью c Carol Kruse, IMedia Connection, October 2, 2003, http://www.imediaconnection.com/content/1309.asp.

29. Robert V. Kozinets, “E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption,“ European Management Journal, 17(3) (1999): pp. 252–264.

30. Roberts, Lovemarks, p. 170.

31. Ibid., p. 172.

32. Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People (NewYork: Allworth Press, 2001);John Hagel III and Arthur G. Armstrong, Net.Gain: Expanding Markets through Virtual Communities (Cambridge, Mass.: Harvard University Press, 1997).

33. Don Peppers, “Introduction,“ in Seth Gordon, Permission Marketing: Turning Strangers into Friends and Friends into Customers (NewYork: Simon and Schuster, 1999), p. 12.

34. Phillip Swann, TV.Com: How Television Is Shaping Our Future (New York: TV Books, 2000), pp. 9-10.

35. Ibid., p. 31.

36. Albert M. Muniz Jr. and Thomas С. О ' Guinn, “Brand Community“ Journal of Consumer Research, March 2001, p. 427.

37. Kozinets, “E-Tribalized Marketing?“ p. 10.

38. Ibid., p. 12.

39. Предварительные результаты исследований были представлены в докладах David Ernst, Stacey Lynn Koerner, Henryjenkins, Sangita Shres-thova, Brian Thiesen, and Alex Chisholm, «Walking the Path: Exploring the Drivers of Expression,», сделанных на конференции Advertising Research Foundation/ESOMAR Conference, June 2003.

40. David Morley, Family Television: Cultural Power and Domestic Leisure (London: Routledge, 1996).

41. James H. McAlexanderJohn W. Schouten, and Harold F. Koenig, «Building Brand Community» Journal of Marketing, January 2002, pp. 38–54.

42. Deborah Starr Seibel, «American Idol Outrage: Your Vote Doesn't Count, «Broadcasting & Cable, May 17, 2004, p. 1.

43. Deborah Jones, «Gossip: Note on Women's Oral Culture, «Women's Studies International Quarterly 3 (1980): 194–195.

44. Cass Sunstein, Republic.Com (Princeton, N.J.: Princeton University Press, 2002).

45. Wade Paulsen, «Distorted American Idol Voting Due to an Overtaxed American Power Grid?» Reality TV World, http://www.realitytvworld.com/in-dex/articles/story.php?s=2570.

46. Staff, “The Right Fix for Fox,“ Broadcasting & Cable, May 24,2004, p. 36.

47. Joan Giglione, “What's Wrongwith the American Idol Voting System,“ May 24, 2004.

48. Wade Paulson, “Eltonjohn Calls American Idol Voting'lncredibly Racist' “ Reality TV World, April 28, 2004, http://www.realitytvworld.com/index/arti-cles/story.php?s=2526.

ПРИМЕЧАНИЯ К ГЛАВЕ 3

1. Peter Bagge, “Get It?“ http://whatisthematrix.warnerbros.com, воспроизведено в Andy and Larry Wachowski (ред.), The Matrix Comics (New York: Burlyman Entertainment, 2003).

2. По поводу коммерческого успеха фильмов, см. «The Matrix Reloaded,» Entertainment Weekly, May 10, 2001.

3. Pierre Levy, Collective Intelligence: Mankind's Emerging World in Cyberspace (Cambridge, Mass.: Perseus Books, 1997).

4. Franz Lidz, “Rage against the Machines,“ TV Guide, October 25, 2003, доступно по адресу: http://www.reevesdrive.com/newsarchive/2003/ tvg102503.htm

5. Devin Gordon, “The Matrix Makers,“ Newsweek, January 6, 2003, доступно по адресу http://msnbc.msn.com/id/3067730

6. Umberto Eco, “Casablanca: Cult Movies and Intertextual Collage,“ in Travels-in Hyperreality (New York: Harcourt Brace, 1986), p. 198.

7. Ibid.

8. Ibid.

9. Ibid., p. 200.

10. Ibid.

11. Ibid. p. 210.

12. Bruce Sterling, “ Every Other Movie Is the Blue Pill, “ в ред. Karen Haber, Exploring the Matrix: Visions of the Cyber Present (New York: St. Martin's Press, 2003), pp. 23–24.

13. Эти и последующие цитаты взяты из Matrix Virtual Theater, Wachowski Brothers Transcript, November 6, 1999, доступны на: http://www. warnervideo.com/matrixevents/wachowski.html

14. “Matrix Explained: What Is the Matrix?“ http://www.matrix-explained. com/about_matrix.htm

15. Joel Silver, цитаты no «Scrolls to Screen: A Brief History of Anime,» The Animatrix DVD.

16. Ivan Askwith, “A Matrix in Every Medium,“ Salon, May 12, 2003, доступно на: http://archive.salon.eom/tech/feature/2003/05/12/matrix_uni-verseZindex_np.html

17. Важное обсуждение, см. Kristin Thompson, Storytelling in the New Hollywood: Understanding Classical Narrative Technique (Cambridge, Mass.: Havard University Press, 1999).

18. Fiona Morrow, “Matrix: The 'trix of the Trade,“ London Independent, March 28, 2003.

19. Mike Antonucci, “Matrix Story Spans Sequel Films, Video Game, Anime DVD,“ San Jose Mercury, May 5, 2003.

20. Jennifer Netherby, “The Neo-Classical Period at Warner: Matrix Marketing Mania for Films, DVDs, Anime, Videogame,“ Looksmart, January 31,

2003.

21. Danny Bilson, interview with author, May 2003. Все последующие цитаты из Вильсона взяты из данного интервью.

22. См. Will Brooker, Using the Force: Creativity, Community, and Star Wars Fans (New York: Continuum, 2002).

23. Интервью Нила Янга автору, май 2003. Все последующие цитаты взяты из этого интервью.

24. John Gaudiosi, «The Matrix Video Game Serves as a Parallel Story to Two Sequels on Screen,» Daily Yomiuri, April 29, 2003.

25. “Three Minute Epics: A Look at Star Wars: Clone Wars,“ February 20, 2003, www.starwars.com/feature/20040220

26. Интервью cYoshiaki Kawajiri, http://www.intothematrix.com/rl_cmp/ rl_interview_kawajiri.html.

27. См. важный обзор Walter Jon Williams, «Yuen Woo-Ping and the Art of Flying,» в ред. Karen Haber, Exploring the Matrix: Visions of the Cyber Present (New York: St. Martin's Press, 2003), pp. 122–125.

28. Mizuko Ito, “Technologies of the Childhood Imagination: Yugioh, Media Mixes and