Маркетинг для государственных и общественных организаций - Нэнси Ли

175

United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).

176

Там же.

177

Tony Kontzer, «Government Agencies Look to CRM Software», Information Week, December 6, 2004, http://www.informationweek.com/showArticle.jhtml?articleID=54800256 (accessed April 7, 2005).

178

«Feeds pump up the CRM», MM, March/April 2002, p. 5.

179

Joseph Sensenbrenner, «Quality Comes to City Hall», Harvard Business Review, March – April 1991, p. 68.

180

Там же.

181

Institute for Citizen-Centered Service, «Benchmarking: Benefits and Lessons Learned», http://www.ices-isac.org/eng/bench-ben.htm (accessed April 25, 2005).

182

The American Customer Satisfaction Index, http://www.theacsi.org/overview.htm (accessed April 27, 2005).

183

Ned Roberto, How to Make Local Governance Work (Asian Institute of Management, 2002).

184

Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.

185

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187

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188

Illka Vuori, Becky Lankenau, and Michael Pratt, «Physical Activity Policy and Program Development: The Experience in Finland», Public Health Reports, May – June 2005, Volume 119, pp. 331–345.

189

Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.

190

Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 5.

191

Behavior Risk Factors Surveillance System, http://www.cdc.gov/brfss/.

192

J. Prochaska and C. DiClemente, «Stages and Processes of Self-Change of Smoking: Toward of Integrative Model of Change», Journal of Consulting and Clinical Psychology, 51, 1983, pp. 390–395.

193

Alan Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Enviroment (San Francisco: Jossey-Bass, 1995), p. 148.

194

http://oee.nrcan.ge.ca/transportation/idling/material/campaignresources.cfm?=28#stickers. Http://toolsofchange.com/English/CaseStudies/default.asp?ID=181.

195

B. Smith, «Beyond ‘Health’ as a Benefit», Social Marketing Quarterly, 9(4), Winter 2003, pp. 22–28.

196

Michael Rotshild, Plenary Presentation, 13th Annual Social Marketing in Public Health Conference, June 2003.

197

Michael Rotshild, «Accomodating Self-Interest», Social Marketing Quarterly, 8(2), Summer 2002, pp. 32–35.

198

Tools of Change Case Study, «Road Crew Reduces Drunk Driving», http://toolsofchange.om/English/CaseStudies/default.asp?ID=181 (accessed November 4, 2005).

199

Snohomish Health District, Washington State, Marketing Plan, April 2003.

200

Tendal Dhliwayo, «Taking you home», Ciy of Johannesburg Official Web site, April 23, 2003, http://www.joburg.org.za/2003/apr/apr23_home.stm (accessed October 20, 2005).

201

City of Austin, «Scoop the Poop: Dogs for the Environment Web site, http://ci.austin.tx.us/watershed/petwaste.htm (accessed November 18, 2005).

202

Kotler, Roberto, and Lee, Social Marketing, p. 308–309.

203

A. G. Greenwalk, C. G. Carnot, R. Beach, and B. Young «Increasing voting behavior by asking people if they expect to vote», Journal of Applied Psychology, 72, 1987, pp. 315–318.

204

Doug McKenzie-Mohr, Quick Reference: Community-Based Social Marketing, www.cbsm.com.

205

D. McKenzie-Mohr and W. Smith, Fostering Sustainable Behavior, p. 61.

206

Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.

207

AED Center for Enviromental Strategies, «From Crisis to Consensus: A New Course for a Water Efficiency in Jordan», 2004.

208

Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.

209

Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5.

210

Там же, p. 12.

211

Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm.

212

http://www.jnj.com/home.htm.

213

American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003.

214

Kotler and Lee, Corporate Social Responsibility, p. 13.

215

Там же, p. 106.

216

Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005).

217

Kotler and Lee, Corporate Social Responsibility, p. 31–32.

218

Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility, pp. 152–153.

219

Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004).

220

Kotler and Lee, Corporate Social Responsibility, p. 217.

221

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222

Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm.

223

http://www.adcouncil.org/campaigns/.

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http://www.Puravidacoffe.com.

226

Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true.

227

Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true.

228

New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005).

229

Kotler and Lee, Corporate Social Responsibility, pp. 263–276.

230

Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада.

231

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138.

232

Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98.

233

http://factfinder.census.gov/home/saff/main.html?_lang=en (accessed March 26, 2005).

234

Andreasen, Marketing Social Change, p. 98.

235

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River: Prentice Hall, 2005), p. 104.

236

Там же, p. 106.

237

Там же, p. 111.

238

Kotler and Armstrong, Principles of Marketing, p. 152.

239

Там же, p. 153.

240

Andreasen, Marketing Social Change, p. 105.

241

Alan Andreasen, Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd ed. (San-Francisco: Jossey-Bass, 2002).

242

Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), pp. 500–502.

243

U. K. Government News Network, «New Campaigns to Reduce Gum Litter», http://www.gnn.gov.uk/environment/detail.asp?ReleaseID=189651&NewsAreaID=2&NavigatedFromDepartment=True (accessed March 13, 2006).

244

U. K. Department of Enviroment Food and Rural Affairs, «Local enviromental quality: Chewing gum pilot campaigns», http://www.defra.gov.uk/enviroment/localenv/gum/pilot.htm.

245

Министерство труда США, http://www.bls.gov/nls#overview (accessed March 20, 2006).

246

Joseph Perello, NYC Marketing, «The Forth New York», из выступления в марте 2004 г. на втором ежегодном заседании «круглого стола» по вопросам маркетинга, проводимого журналом «Economist», http://www.nyc.gov/html/nycmktg/html/cmo_bio/economist.shtml.

247

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249

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250

Joseph Perello, «The Power of Being Unreasonable», CMO Magazine, September 2005, New York City, http://www.cmomagazine.com/read/090105/joseph_perello.html.

251

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 310.

252

Там же.

253

Там же.