Маркетинг для государственных и общественных организаций - Нэнси Ли

86

Arthur Stamoulis, «Tax on Plastic Bags Works», The Woodchuck Cafe, http://www.greenworks.tv/woodchuckcafe/archives/feature_plasticbagtax.asp (accessed June 28, 2005).

87

«Irish bag tax hailed success», BBC News, Tuesday, August 20, 2002, http://news.bbc.co.uk/1/hi/world/europe/2205419.stm (accessed June 28, 2005).

88

«Owners told to walk dogs or pay up». The Courier Mail, Queensland Newspapers, April 24, 2005, http://www.thecouriermail.news.com.au/printpage/0,5942,15070795,00.html.

89

Peter Edidin, «Birds and beers in Singapore», International Herald Tribune, Tuesday, February 10, 2004, p. 2.

90

«Measure of Sustainability Eco-Labeling», http://www.canadianarchitect.com/asf/perspectives_sustainability/measures_of_sustainability/measures_of_sustainability_ecolabeling.htm.

91

http://www.blauer-engel.de/englisch/navigation/body_blauer_engel.htm.

92

King County Animal Services, http://www.metrokc.gov/lars/animal/services/plindex.htm.

93

The Filthy 15, http://www.ci.tacoma.wa.us/tacomanews/Filthy15/5647_S_Birmingham.asp (accessed March 7, 2006).

94

Population Services International (PSI/Nepal. Author interview, September 2005).

95

Metro Transit – Park and Ride Minneapolis/St. Paul Metro Area, http://www.metrotransit.org/serviceInfo/parkRide.asp (accessed August 24, 2005).

96

Wisconsin Tobacco Quit Line: Fax to Quit Program, http://www.ctri,wisc.edu/HCProviders/healthcare_QL-Fax2Quit.htm (accessed August 24, 2005).

97

U. S. Census Press Releases, «U. S. Voter Turnout UP in 2004, Census Bureau Reports», http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html (accessed August 24, 2005).

98

«Vote by Mail», Fairvote.org, http://www.fairvote.org/turnout/mail.htm (accessed August 24, 2005).

99

MidCentral District Health Board, New Zeland, http://www.Midcentral.co.nz/pub/Releases/Dental-Mobiles.pdf (accesed August 25, 2005).

100

The Citizen, The Newsletter of Citizens for Marylend Libraries, Number 3, Summer 2000 (Jennifer McMenamin, Baltimore Sun, March 17, 2000).

101

Triangle Transit Authority, http://www.ridetta.org/Home/News_Events/8-05TTAOnlinePassSales.htm (accessed August 22, 2005).

102

«Jail Adopts Video Visitation», http://governmentvideo.com/articles/publich/printer_74.shtml (accessed August 26, 2005).

103

Jessica Cowal, «Rapid HIV tests offered where those at risk gather: Seattle health officials get aggressive in AIDS battle by heading to gay clubs, taking a drop of blood and providing answers in 20 minutes», Chicago Tribune, January 2, 2004, http://www.aegis.com/news/ ct/2004/CT040101.html (accessed May 25, 2005).

104

24/7 Live Help – Utah.gov, http://www.utah.gov/contact.html.

105

Washington State Liquor Control Board, «Sunday Sales Begin Sept. 4 in 20 State Stores», August 19, 2005, http://www.liq.wa.gov/releases/pr050819.asp (accessed September 4, 2005).

106

The Government of the Hong Kong Special Administrative Region– Immigration Department, http://www.immd.gov.hk/ehtml/pledge_p7.htm (accessed September 4, 2005).

107

Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986), p. 2.

108

«Brandiris» – это термин, используемый Полом Хоскинсом, директором консалтинговой фирмы Precedent, http://society.guardian.co.uk/thinktank/story/0,14097,1229027,00.html.

109

От англ. brand – тавро. – Примеч. перев.

110

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

111

Там же, p. 301.

112

Kotler and Armstrong, Principles of Marketing, p. 302.

113

Там же, p. 284.

114

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

115

Там же, p. 390.

116

Kotler and Keller, Marketing Management, p. 281.

117

Там же, p. 280.

118

«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

119

http://www.ams.usda.gov/nop/Consumers/brochure.html.

120

CDC, «Preventing Chronic Desease», http://www.cdc.gov/pcd/issues/2004/jul/04_0054.html.

121

Kotler and Keller, Marketing Management, p. 282.

122

«Don’t Mess with Texas» Web site, http://www.dontmesswithtexas.org (accessed September 25, 2005). «Don’t Mess with Texas» – зарегистрированная торговая марка Департамента транспорта штата Техас.

123

Там же.

124

«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

125

Hong Kong International Airport Web site, http://www.hongkongairport.com/eng/index.jsp (accessed September 28, 2005).

126

Leon Stafford, «Brand Atlanta to Launch New Advertising Campaign», April 21, 2005, Atlanta Journal-Constitution.

127

Там же.

128

Официальный сайт Афинской Олимпиады 2004 г., http://www.athens2004.com (accessed September 28, 2005).

129

National Crime Prevention Council, Guidelines for McGruff and Related Marks, «A Capsule History of McGruf and the Nationak Citizens’ Crime Prevention Campaign», pp. 22–24.

130

National Crime Prevention Council Web site, http://www.ncpc.org/ncpc/?pg=10742 (accessed September 28, 2005).

131

Kotler and Keller, Marketing Management, pp. 294–295.

132

«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

133

Charlie Parsons, President and Chief Executive Director of D.A.R.E., «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

134

«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

135

Ries and Trout, Positioning: The Battle for Your Mind, pp. 143–147.

136

Из материалов интервью, взятого автором в ноябре 2005 г. по e-mail у маркетингового директора программы Organ Donation Breakthrough Collaborative.

137

PSI Profile, Social Marketing and Communications for Health, December 2004, The Ultimate Stamps of Approval: «Postal Campaigns Deliver AIDS Information Beyond Mass Media», www.psi.org.

138

John Henshaw, «Safety and Health add value to your Business, Workplace and Life», April 21, 2004, 8th Biennal Governor’s Pacific Rim Safety and Health Conference, http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=SPEECHES&p_id=755.

139

Ready.gov – с сайта U. S. Department of Homeland Security, http://www.ready.gov/index.html (accessed October 5, 2005).

140

Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986) pp. 11–13.

141

«Law, Regulation & Economy», Marketing News, February 15, 2006, p. 4.

142

Herbert C. Kelman and Carl I. Hovland, «Reinstatement of the Communication in Delayed Measurement of Opinion Change», Journal of Abnormal and Social Psychology 48 (1953): pp. 327–355.

143

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 546.

144

Chisaki Watanabe, «Japanese shedding ties to ease warming», Associated Press, The Seattle Times, Business Section, June 2, 2005.

145

Randy Dotinga, «Military channel reports for duty», Christian Science Monitor, http://www.csmonitor.com/2005/0425/p11s01-usmi.htm (accessed October 27, 2005).

146

Kotler and Keller, Marketing Management, p. 536.

147

Веб-сайт Корпуса мира, Media Section, http://www.peacecorps/gov/index.cfm?shell=resources.media.psa (accessed October, 31, 2005).

148

См. Neil Neroutsos, «Snohomish PUD Tackles Enron: Northwest Utility Uncovers Evidence Showing Widespread Corruption», Northwest Public Power Association Bulletin, July 2004, pp. 25–27.

149

«Best Practices in Community Policing» с Уэсли Скоганом, профессором политологии в Институте политических исследований при Северо-Западном университете PBS, August 17, 2004.

150

Hanley and Wood, Public Works, June 2005, 136 (7), www.pwmag.com, pp. 28–31.

151

Tennesee Valley Authority, «Put Green Power to Work», http://www.tva.gov/greenpowerswitch/gree_comm.htm.

152

«Dagen H», Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Dagen_H (accessed October 3, 2005).

153

Kotler and Keller, Marketing Management, p. 548.

154

OnPoint Marketing and Promotions, «Buzz Marketing», http://www.onpoint=marketinf.com/buzz-marketing.htm (accessed November 1, 2005).

155

John Tierney, «Magic Market Strategy», September 6, 2005, nytimes.com/travel.

156

Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), p. 490.

157

Там же.

158

Там же.

159

Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 307.

160

Там же.

161

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 515–518.

162

Фрисби – игрушка «летающая тарелка». – Примеч. ред.

163

Alan Brunacini, Fire Chief, City of Phoenix, Fire Department, «Essentials of Fire Department Customer Service», 1966. Copyright by Alan Brunacini. Выдержки из этой книги и из интервью, данных 10 и 11 апреля 2005 г.

164

Там же.

165

Ann Laurent, Associate Editor, Government Executive Magazine, «The Big Picture on Customer Feedback», EPA Customer Service Conference, November 30 – December 1, 1999, http://www.epa.gov/customerservice/conferences/proceedings/proceedingsfeedback. htm.

166

U. S. Census Bureau, Strategic Plan 2004–2008, http://www.census.gov/main/www/aboutus.html (accessed April 21, 2005).

167

U. S. Census Bureau, Census 2000 Mail Return Rates, January 30, 2003, Final Report.p.v.

168

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 140.

169

Robert Spector and Patrick McCarthy, The Nordstrom Way to Customer Service Excellence (Hoboken, NJ: John Wiley & Sons, 2005), p. xiii.

170

Там же, p. 91.

171

Spector and McCarthy, The Nordstrom Way to Customer Service Excellence, p. 115.

172

Там же, p. 122.

173

Singapore Changi Airport, http://www.singaporemirror.com.sg/ab_ infr_airport.htm (accessed March 3, 2005).

174

Unisys, «Singapore’s Changi International Airport Services (CIAS) ‘Checking In’ with New Unisys Solution to Expedite Passenger Processing», http://www.unisys.com.hk (accessed April 21, 2005).

175

United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).