Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту - Бен Парр

105

Ken Tucker, “Why Is Game of Thrones So Popular?” BBC, April 7, 2014, http://www.bbc.com/culture/story/20140407-why-people-love-game-of-thrones.

106

Leslie A. Perlow, Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work (Boston: Harvard Business, 2012).

107

Doug Aamoth, “Study Says We Unlock Our Phones a LOT Each Day,” Time, October 8, 2013, http://techland.time.com/2013/10/08/study-says-we-unlock-our-phones-a-lot-each-day/.

108

Кент Берридж, интервью с автором по телефону, 16 апреля 2014 г.

109

Cash, Hilarie, Cosette D. Rae, Ann H. Steel, and Alexander Winkler, “Internet Addiction: A Brief Summary of Research and Practice,” Current Psychiatry Reviews 8, no. 4 (2012): 292.

110

Brian A. Anderson, Patryk A. Laurent, and Steven Yantis, “Value-Driven Attentional Capture,” Proceedings of the National Academy of Sciences 108, no. 25 (2011): 10367–71.

111

Richard M. Ryan and Edward L. Deci, “Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions,” Contemporary Educational Psychology 25, no. 1 (2000): 54–67.

112

Jessica Guynn, “L.A. Startup Looks for the Most Interesting Engineers in the World,” Los Angeles Times, December 1, 2011, http://latimesblogs.latimes.com/technology/2011/12/la-startup-is-looking-for-the-most-interesting-engineers-in-the-world.html.

113

Дэниел Пинк, интервью с автором по телефону, 16 июня 2014 г.

114

Timothy A. Judge et al., “The Relationship Between Pay and Job Satisfaction: A Meta-Analysis of the Literature,” Journal of Vocational Behavior 77, no. 2 (2010): 157–67.

115

Gregory S. Berns et al., “Predictability Modulates Human Brain Response to Reward,” Journal of Neuroscience 21, no. 8 (2001): 2793–98.

116

Брайан Вонг, интервью с автором по телефону, 17 апреля 2014 г.

117

Chou, Yu-kai, “The Six Different Contextual Types of Rewards in Gamification,” Yu-kai Chou Gamification. November 11, 2013. http://www.yukaichou.com/marketing-gamification/six-context-types-rewards-gamification.

118

Leslie Scrivener, “Terry’s Running for the Cancer Society,” Montreal Gazette, April 28, 1980; Leslie Scrivener, Terry Fox: His Story, rev. ed. (New York: McClelland & Stewart, 2010).

119

Пинк, интервью с автором.

120

James K. Harter et al., “Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations,” Perspectives on Psychological Science 5, no. 4 (2010): 378–89.

121

Шерил Сэндберг, интервью с автором по телефону, 13 мая 2013 г.

122

Steven Reiss, Who Am I?: 16 Basic Desires that Motivate Our Actions and Define Our Personalities (New York: Penguin, 2002).

123

Пинк, интервью с автором.

124

Robert Weisman, “An Iconoclast’s Ideas for Redefining Management,” Boston.com, May 9, 2004, http://www.boston.com/business/articles/2004/05/09/an_iconoclasts_ideas_for_redefining_management/.

125

Amy Sawitta Lefevre, “Bangkok ‘Smoking Kid’ Lights Up Internet with Quit Message,” Reuters, June 22, 2012, http://www.reuters.com/article/2012/06/22/net-us-thailand-smoking-idUSBRE85L0E420120622; Ogilvy & Mather Bangkok, “Smoking Kid – Best of #OgilvyCannes 2012 / #CannesLions,” YouTube video, June 6, 2013, https://www.youtube.com/watch?v=g_YZ_PtMkw0.

126

Берридж, интервью с автором.

127

Maryellen Hamilton and Suparna Rajaram, “The Concreteness Effect in Implicit and Explicit Memory Tests,” Journal of Memory and Language 44, no. 1 (2001): 96–117.

128

Dan Ariely, Emir Kamenica, and Dražen Prelec, “Man’s Search for Meaning: The Case of Legos,” Journal of Economic Behavior & Organization 67, no. 3 (2008): 671–77.

129

Тарик Шокат, интервью с автором по телефону, 25 июня 2013 г.

130

Julie Jargon, “At McDonald’s, Salads Just Don’t Sell,” The Wall Street Journal, October 18, 2013, http://online.wsj.com/news/articles/SB10001424052702304384104579139871559464960.

131

Keith Wilcox et al., “Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision,” Journal of Consumer Research 36, no. 3 (2009): 380–93.

132

Ayelet Fishbach and Kristian Ove R. Myrseth, “The Dieter’s Dilemma: Identifying When and How to Control Consumption,” in Obesity Prevention: The Role of Brain and Society on Individual Behavior, ed. Laurette Dube et al. (London: Elsevier, 2010), 353–64.

133

Josh Levs, “J. K. Rowling Revealed as Secret Author of Crime Novel,” CNN, July 16, 2013, http://www.cnn.com/2013/07/14/world/rowling-secret-book/; Alex Hern, “Sales of ‘The Cuckoo’s Calling’ Surge by 150,000 % After JK Rowling Revealed as Author,” New Statesman, July 14, 2013, http://www.newstatesman.com/2013/07/sales-cuckoos-calling-surge-150000-after-jk-rowling-revealed-author.

134

Matthew J. Salganik, Peter Sheridan Dodds, and Duncan J. Watts, “Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market,” Science 311, no. 5762 (2006): 854–56.

135

Jan B. Engelmann et al., “Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision Making Under Risk,” PLoS One, 4, no. 3 (2009): e4957.

136

Robert B. Cialdini, Influence: The Psychology of Persuasion, rev. ed. (New York: HarperCollins, 1993).

137

“2014 Edelman Trust Barometer,” Edelman, http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/.

138

Hajo Adam and Adam D. Galinsky, “Enclothed Cognition,” Journal of Experimental Social Psychology 48, no. 4 (2012): 918–25.

139

K. Anders Ericsson, et al., eds, The Cambridge Handbook of Expertise and Expert Performance (Cambridge, UK: Cambridge Univ. Press, 2006).

140

Owen Jarus, “Mixed Martial Arts Celebrity Recruited for Ancient Roman Army,” LiveScience, March 29, 2012, http://www.livescience.com/19354-martial-artist-recruited-ancient-roman-army.html.

141

Stanley Milgram, “Behavioral Study of Obedience,” The Journal of Abnormal and Social Psychology 67, no. 4 (1963): 371–78.

142

Steven Lukes, Power: A Radical View (London: Macmillan, 1974).

143

Olivia Fox Cabane, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (New York: Penguin, 2012).

144

George Eaton, “Should Pre-Election Opinion Polls Be Banned? A Third of MPs Think So,” New Statesman, November 13, 2013, http://www.newstatesman.com/politics/2013/11/should-pre-election-opinion-polls-be-banned-third-mps-think-so.

145

Ian McAllister and Donley T. Studlar, “Bandwagon, Underdog, or Projection? Opinion Polls and Electoral Choice in Britain, 1979–1987,” Journal of Politics 53, no. 3 (1991): 720–41.

146

James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations (New York: Doubleday, 2004).

147

Michael Anderson and Jeremy Magruder, “Learning from the Crowd: Regression Discontinuity Estimates of the Effects of an Online Review Database,” The Economic Journal 122, no. 563 (2012): 957–89.

148

Michael Luca, Reviews, Reputation, and Revenue: The Case of Yelp.com, No. 12–016 (Harvard Business School, 2011).

149

Lance Ulanoff, “Why Sony Won the Format War,” PC, February 19, 2008, http://www.pcmag.com/article2/0,2817,2264994,00.asp.

150

Solomon E. Asch, “Opinions and Social Pressure,” in Readings About the Social Animal, ed. Elliot Aronson (New York: Worth, 2004): 17–26.

151

Asch, “Opinions.”

152

Seth Borenstein, “Conformity Rules: Social Animals Really Do Exhibit Monkey-See, Monkey-Do Behavior, Research Shows,” Buffalo News, May 5, 2013, http://www.buffalonews.com/20130505/conformity_rules_social_animals_really_do_exhibit_monkey_see_monkey_do_behavior_research_shows.html.

153

Jeanne Theoharis, interview by Gwen Ifill, “Known for Single Act of Defiance, Rosa Parks Trained for Life Full of Activism,” PBS Newshour, February 7, 2013, http://www.pbs.org/newshour/bb/social_issues-jan-june13-rosaparks_02–07/.

154

Marisa Taylor, “Vitaminwater Gets Facebookers Brainstorming on a New Flavor,” Digits blog, The Wall Street Journal, September 8, 2009, http://blogs.wsj.com/digits/2009/09/08/vitaminwater-gets-facebookers-brainstorming-on-a-new-flavor/.

155

Kate Pickert and Adam Sorensen, “Inside Reddit’s Hunt for the Boston Bombers,” Time, April 23, 2013, http://nation.time.com/2013/04/23/inside-reddits-hunt-for-the-boston-bombers/.

156

Gonzalo De Polavieja and Gabriel Madirolas, “Wisdom of the Confident: Using Social Interactions to Eliminate the Bias in Wisdom of the Crowds” (paper, Cornell Univ. Library, June 30, 2014), http://arxiv.org/abs/1406.7578.

157

Genevieve Roberts, “Ben & Jerry’s Builds on Its Social-Values Approach,” New York Times, November 16, 2010, http://www.nytimes.com/2010/11/17/business/global/17iht-rbofice.html; “Ben Cohen & Jerry Greenfield,” Entrepreneur, October 10, 2008, http://www.entrepreneur.com/article/197626.

158

Jay Newton-Small, “The Rise and Fall of Elizabeth O’Bagy,” Time, September 17, 2013, http://swampland.time.com/2013/09/17/the-rise-and-fall-of-elizabeth-obagy/.

159

James Stewart, “In the Undoing of a C.E.O., a Puzzle,” New York Times, May 18, 2012, http://www.nytimes.com/2012/05/19/business/the-undoing-of-scott-thompson-at-yahoo-common-sense.html.

160

Brad Tuttle, “Warren Buffett’s Boring, Brilliant Wisdom,” Time, March 1, 2010, http://business.time.com/2010/03/01/warren-buffetts-boring-brilliant-wisdom/.

161

Mark Borkowski, The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry (London: Pan Macmillan, 2009).

162

“Producing Gone with the Wind” (web exhibition, Harry Ransom Center, Univ. of Texas at Austin, through January 4, 2015), http://www.hrc.utexas.edu/exhibitions/web/gwtw/scarlett/.

163