Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022) - Редакция журнала «Позитивные изменения»

various international festivals, including those in Austria, Italy and Great Britain. Kolomna pastila was an element of the Russia-Great Britain Year of Culture events (2014) and the official symbol of the Russia-Austria Year of Tourism (2017).

Thanks to the Kolomensky Posad projects, about 200 new jobs have been created, new partner museum projects and new opportunities for creative self-fulfillment of citizens have appeared, the hospitality industry is developing, and the urban environment is being improved.

WHAT WAS DONE LAST YEAR

The “I Can” coffee shop opened at the Museum-Navigator, with its own line of products following the Slow Food philosophy[93].

The ninth Antonov Apples international apple-and-book festival was held in September 2021.

The year 2021 marked the 200th anniversary of the writer Fyodor Dostoevsky. In honor of this event, the Dostoevsky Collective Farm, together with its partners, planted the Museum's Apple Orchard: 200 apple trees of historical varieties that had been traditionally grown in Russia. Kolomensky Posad managed to preserve the forests in the Dostoevsky Collective Farm lands.

In May 2021, the Garden of Kolomna Pastila Factory was founded at the Kolomna Pastila museum, in the center of Kolomensky Posad. The organizers planted more than 100 flowers, herbs and trees, built a two-tiered pavilion (today it is one of the most beautiful locations in the old city). The new green public space in the historical part of Kolomna is conceived by its authors to be a place for having a pleasant pastime, listening to music, meeting with biologists, and gardening.

The municipality allocated an extra 540 square meters for the Heritage Library. A new design concept for the space was developed and repairs carried out at the new address: 205 Oktyabrskoy Revolutsii St.

“Lazhechnikov” literary cafe ranked among the top 5 restaurants in Moscow Region, with a new branch opened at the Krivyakino estate in neighboring Voskresensk, Moscow Region.

The Kolomna Pastila Museum and Creative Cluster also conducted the following activities in 2021:

• unveiled two new theater programs, “A House in Kolomna” and “Mamandi”;

• updated the Kolomna Pastila Museum website at http://kolomnapastila.ru;

• opened stylish free public restrooms in the Museum-Navigator near the Pyatnitskaya Tower of the Kolomna Kremlin;

• held a summer international exhibition “When Pomegranates Bloom…” at the Silk Factory;

• set up a call center to make appointments for the museums and tour programs;

• launched online ticket sales for all its museums;

• launched the Kolomna Constructivism motorcycle tour around the city.

DIRECT RESULTS FOR THE LAST YEAR

Sustainable development of the museum and creative cluster, overcoming the COVID-19 pandemic crisis.

Tourist traffic: about 100 thousand people.

Revenue from the sale of pastila products increased 40 % compared to 2020.

More than 300,000 pieces of kalach bread baked in one year.

SOCIAL EFFECTS ACHIEVED IN 2021

130 permanent jobs for local residents, including people with disabilities.

Improving the quality of life in the historical city.

In July-August 2021 two “People/Ideas” laboratories were held for project and start-up initiators in the field of creative industries and heritage of the Moscow Region together with the Ministry of Culture of the Moscow Region.

“

1 Scattered hotel”, “dispersed hotel”, “Albergo Diffuso” is a concept in the field of hotel business, which was first implemented in Italy in the early 1980s as a way to revitalize small historical Italian villages and communes. The philosophy behind the scattered hotel can be formulated as a discreet fusion between a hotel and the existing architecture, as well as local culture and customs.

The events were held in Kolomna (the Silk Factory museum-laboratory) and Sergiyev Posad (Moscow Region). Their goal was to transform the participants' ideas about the place and role of heritage in the development of creative industries and the economic, social and cultural development of the Moscow Region territories. More than 30 people participated in the laboratories.

In October 2021, together with the Ministry of Culture of the Moscow Region, the Kolomensky Posad team prepared and conducted a special 5-day Heritage and Creative Industries school at the Tavrida art cluster. It was attended by more than 50 young designers and representatives of creative industries. The participants learned methods and techniques for working with cultural heritage as a resource for local development.

On June 7–11, 2022, Kolomna hosted an internship for the winners of the Cultural Mosaic of Small Towns and Villages competition of the Elena and Gennady Timchenko Charitable Foundation, where the participants learned about the principles of operation of the museum and creative cluster and were consulted on the projects they would implement in their respective territories.

Case studies in the sphere of the use of cultural and symbolic capital of the Collection 100 territories were published on the Heritage Library's website, www.rhlib.ru.

SOCIAL AND ECONOMIC IMPACT

The activity of Kolomensky Posad is a driver of social, cultural and economic development of the territory based on the history of the place, traditional forms of economic management, the growing trend of domestic tourism development, cooperation with local communities, and heritage management.

FINANCIAL SUSTAINABILITY MODEL

Financial sustainability is achieved through a combination of three main product groups:

• procultural (crafts, theatrical productions, publications, media products, exhibitions, festivals, fairs, ceremonies, contemporary art, design, fashion, etc.);

• knowledge and impressions generated by the atmosphere, environment, style and way of life, authentic cuisine, real lived life programs;

• symbolic souvenirs.

The Tom Sawyer Fest

A Historical Environment Restoration Festival, Run by Volunteers and Funded by Partners.

http://tsfest.ru/

The Tom Sawyer Fest is a festival for those who want to make the city better, to move from words to action, to choose and clean up the city looks, to draw attention to the value of the historical environment and unite urban activists into an active community.

PROBLEM ADDRESSED

Loss of historical heritage.

METHODS USED TO ADDRESS THE PROBLEM

A grassroots heritage restoration initiative. Festival participants restore the