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114 Gueguen, N., Pascual, A., Marchand, M. & Lourel, M. (2008). 'Foot-in-the-Door Technique Using a Courtship Request: A Field Experiment'. Psychological Reports, 103, 529-35.

115 Cialdini, R. В., Cacioppo, J. Т., Basset, R., & Miller, J. A. (1978). 'The low-ball procedure for producing compliance: Commitment then cost'. Journal of Personality and Social Psychology, 36, 463-76.

116 Zeigarnik, В. V (1927). 'Uber das Behalten von erledigten und unerledigten Handlungen (The Retention of Completed and Uncompleted Activities)', Psychologische Forschung, 9,1-85.

117 Staub, E. (1989). The Roots of Evil. New York: Cambridge University Press.

118 Purcell, A. H. (1981). 'The world's trashiest people: Will they clean up their act or throw away their future?'. The Futurist, 2, 51-9.

119 Burn, S. M. & Oskamp, S. (1986). 'Increasing Community Recycling with Persuasive Communication and Public Commitment', Journal of Applied Social Psychology, 16, 29–41.

120 Martin, S. (1993). What You Can Change and What You Can't: The Complete Guide to Successful Self-Improvement. New York: Knopf.

121 Mann, Т., Tomiyama, A. J., Westling, E., Lew, A., Samuels, В., & Chatman, J. (2007). 'Medicare's search for effective obesity treatments: Diets are not the answer'. American Psychologist, 62, 220-33.

122 Forster, J. (2003). 'The influence of approach and avoidance motor actions on food intake'. European Journal of Social Psychology, 33, 339-50.

123 Webber, L. S., Catellier, D. J., Lytle, L. A., Murray, D. M., Pratt, C. A., Young, D. R., Elder, J. R, Lohman, T. G., Stevens, J., Jobe, J. В., & Pate, R. R. (2008). 'Promoting Physical Activity in Middle-School Girls: Trial of Activity for Adolescent Girls'. American Journal of Preventative Medicine, 34,173-84.

124 Schachter, S. (1968). 'Obesity and eating: internal and external cues differentially affect the eating behavior of obese and normal subjects'. Science, 161, 751-6.

125 Nisbett, R. (1968). 'Determinants of food intake in obesity'. Science, 159,1254-5.

126 Goldman, R., Jaffa, M., & Schachter, S. (1968). Tom Kippur, Air France, dormitory food, and eating behavior of obese and normal persons'. Journal of Personality and Social Psychology, 10,117-23.

127 Wansink, B. (2004). 'Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers'. Annual Review of Nutrition, 24, 455-79.

128 Herman, С P, Olmsted, M. P, & Polivy, J. (1983). 'Obesity, externality, and susceptibility to social influence: An integrated analysis'. Journal of Personality and Social Psychology, 45,926-34.

129 Sentyrz, S. M., & Bushman, B. J. (1998). 'Mirror, mirror on the wall, who's the thinnest one of all? Effects of self-awareness on consumption of fatty, reduced-fat, and fat-free products'. Journal of Applied Psychology, 83, 944-9.

130 Neal, D., Wood, W, Wu, M., and Kurlander, D. (2011). 'The Pull of the Past: When Do Habits Persist Despite Conflict With Motives?'. Personality and Social Psychology Bulletin, 37,1428-37.

131 Riskind, J. (1984). 'They stoop to conquer: Guiding and self-regulatory functions of physical posture after success and failure'. Journal of Personality and Social Psychology, 47, 479-93.

132 Hyung-il, A., Teeters, A., Wang, A., Breazeal, C. & Picard, R. (2007). 'Stoop to Conquer: Posture and affect interact to influence computer users' persistence'. The 2nd International Conference on Affective Computing and Intelligent Interaction (ACII2007), 12–14 September, Lisbon, Portugal.

133 Fletcher,В. (C). &Stead,B. (2000). (Inner) FITnessandtheFIT Corporation (Smart Strategies). London: International Thomson Press.

134 Hung, Iris W and Aparna A. Labroo (2011), 'From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation'. Journal of Consumer Research, 37, 1046–1058.

135 Friedman, R., Elliot, A.J. (2008). 'The effect of arm crossing on persistence and performance'. European Journal of Social Psychology, 38, 449-61.

136 Fletcher, B. (C)., Page, N. & Pine, K. J. (2007). 'A new behavioural intervention for tackling obesity: Do something different'. European Journal of Nutraceuticals and Functional Foods, 18, 8-10. Fletcher, B. (C)., Hanson, J., Pine, K. J. & Page, N. (2011). 'FIT – Do something different: A new psychological intervention tool for facilitating weight loss'. Swiss Journal of Psychology, 70, 25–34. Fletcher, В. (C), & Page, N. (2008). 'FIT Science for weight loss – a controlled study of the benefits of enhancing behavioural flexibility'. European Journal of Nutro-ceuticals & Functional Foods, 19, 20-3.

137 См. например: Fletcher, B. (C), Penman, D., & Pine, K. J. (2006). The No Diet Diet: Do Something Different. London: Orion. Fletcher, B. (C), & Pine, K. J. (2012). Flex: Do Something Different. Hatfield: University of Hertfordshire Press.

138 Korea: Twenty-Three Americas'. Time magazine, 5 October 1953.

139 Aronson, E. (2004). The Social Animal (Ninth Edition). New York: Worth Publishers, p.150.

140 Kassarjian, H. H., and J. B. Cohen. (1965). 'Cognitive dissonance and consumer behavior', California Management Review, 8, 55–64.

141 Jones, E. E., & Kohler, R. (1958). 'The effects of plausibility on the learning of controversial statements'. Journal of Abnormal and Social Psychology, 57, 315-20.

142 Bickman, L. (1972). 'Environmental attitudes and actions', Journal of Social Psychology, 87, 323-4.

143 Batson, С D., Thompson, E. R., & Chen, H. (2002). 'Moral hypocrisy: Addressing some alternatives'. Journal of Personality and Social Psychology, 83, 330-9. Batson, C. D., Thompson, E. R., Seuferling, G., Whitney, H., & Strongman, J. (1999). 'Moral hypocrisy: Appearing moral to oneself without being so'. Journal of Personality and Social Psychology, 77, 525-37.

144 Обзор этой работы ищите здесь: Maio, G.R., & Haddock, G. (2010). The Psychology of Attitudes and Attitude Change. London: Sage.

145 Peterson. A. V Jr., Kealey, K. A., Mann, S. L., Marek, P. M., & Sarason, I. G. (2000). 'Hutchinson Smoking Prevention Project: long-term randomized trial in school-based tobacco use prevention – results on smoking'. Journal of the National Cancer Institute, 92,1979-91.

146 Wakefield, M., Terry-McElrath, Y, Emery, S., Saffer, H., Cha-loupka, F., Szczypka, G., Flay, В., O'Malley, P., & Johnston, L. (2006). 'Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions and behavior'. American Journal of Public Health, 96, 2154-60.

147 http://www.dailymail.co.uk/health/article-1264937/Millions-spent-5-day-mantra-eating-LESS-vegetables.html.

148 Hornik, R., Jacobsohn, L., Orwin, R., Piesse, A., & Kalton, G. (2008). 'Effects of the National Youth Anti-Drug Media Campaign onYonths'. American Journal of Public Health, 98,2229-36.

149 Clark, K. B. & Clark, M. K. (1940). 'Skin color as a factor in racial identification of Negro preschool children'. The Journal of Social Psychology, 11, 159-69. Clark, K. B. & Clark, M. K. (1950). 'Emotional factors in racial identification and preference in Negro children'. Journal of Negro Education, 19,341-50.

150 For an account of this work, see: Kleinke, C. L. (1978). Self-perception: The psychology of Personal Awareness. San Francisco: Freeman.

151 Halberstam, D. (1976). The Best and the Brightest. New York: Random House.

152 Elms, A. C. (1966).'Influence of fantasy ability on attitude change through role playing'. Journal of Personality and Social Psychology, 4, 36–43.

153 Janis, I. L. & King, В. T. (1954). 'The influence of role-playing on opinion change'. Journal of Abnormal Social Psychology, 49, 211-18.

154 Laird, J. D. (2007). Feelings: The Perception of Self. New York: Oxford University Press.

155 Schein, E. H. (1956). 'The Chinese Indoctrination Program for Prisoners of War'. Psychiatry, 19,149-72.

156 Myers, D. G. (2010). Social Psychology (10th ed.). New York: McGraw-Hill.

157 Chandler, J. & Schwarz, N. (2009). 'How extending your middle finger affects your perception of others: Learned movements influence concept accessibility'. Journal of Experimental Social Psychology, 45,123-8.

158 Wells, G. L., & Petty, R. E. (1980). 'The effects of overt head movements on persuasion: Compatibility and incompatibility of responses'. Basic and Applied Social Psychology, 1,219–230. Tom, G., Pettersen, R, Lau, T, Burton, T, & Cook, J. (1991). 'The role of overt head movement in the formation of affect'. BasicandAppliedSocialPsychology, 12, 281-9.

159 Более подробную информацию об этом опыте можно почерпнуть тут: Peters, W (1971). A Class Divided: Then and Now. New Haven: Yale University Press.

160 Bloom, S. G., 'Blue-Eyes, Brown-Eyes: The Experiment that Shocked the Nation and Turned a Town Against its Most Famous Daughter'.

161 http://libcom.org/history/the-third-wave-1967-account-ron-jones.

162 Chaiken, S., & Baldwin, M. W (1981). 'Affective-cognitive consistency and the effect of salient behavioral information on the self-perception of attitudes'. Journal of Personality and Social Psychology, 41,1-12.

163 Brehm,J. (1956). 'Post-decision changes in desirability of alternatives'. Journal of Abnormal and Social Psychology, 52, 384-9.

164 Knox, R. E. & Inkster, J. A. (1968). 'Postdecision dissonance at post time'. Journal of Personality and Social Psychology, 8, 319-23.

165 Zhong, С. В. & Leonardelli, G. J. (2008). 'Cold and Lonely: Does Social Exclusion Literally Feel Cold?'. Psychological Science, 19, 838-42.

166 Williams, L. E., & Bargh, J. A. (2008). 'Experiencing physical warmth promotes interpersonal warmth'. Science, 322, 606-7.

167 Brehm, J. W (1960). 'Attitudinal consequences of commitment to unpleasant behavior'. Journal of Abnormal and Social Psychology, 60, 370-83.

168 Glass, D. C. (1964). 'Changes in liking as a means of reducing cognitive discrepancies between self-esteem and aggression'. Journal of Personality, 32, 531-49.

169 Hatfield, E., Cacioppo, J. Т., & Rapson, R. L. (1994). Emotional Contagion. New York: Cambridge University Press.

170 См., например: Friedman, H. S. & Riggio, R. (1981). 'The effect of individual differences in nonverbal expressiveness on transmission of emotion'. Journal of Nonverbal Behavior, 6, 96-104.

171 Andreasson, E, & Dimberg, U. (2008). 'Emotional Empathy and Facial Feedback'. Journal of Nonverbal Behavior, 32, 215-24. Dimberg, U., Andreasson, P., & Thunberg, M. (2011). 'Emotional empathy and facial reactions to facial expressions'. Journal ofPsychophysiology. 25, 26–31.

172 Эта анкета основана на тесте, описанном в: Friedman, Н. S., Prince, L. М., Riggio, R. Е., & DiMatteo, М. R. (1980). 'Understanding and assessing nonverbal expressiveness: The Affective Communication Test'. Journal of Personality and Social Psychology, 39, 333-51. Mehrabian, A., & Epstein, N. (1972). 'A measure of emotional empathy''. Journal of Personality, 40, 525-43.

173 Sherif, M., Harvey, O. J., White, B. J., Hood, W R, & Sherif, С W (1961). The Robbers Grave Experiment: Intergroup Cooperation and Conflict. Norman, OK: University of Oklahoma.

174 Wiltermuth, S. S. & Heath, С (2009). 'Synchrony and cooperation'. Psychological Science, 20,1–5.

175 Matthews, G. & Deary, I. J. (1998). Personality Traits. Cambridge: Cambridge University Press.

176 Описание этого исследования смотрите здесь: Ross, L., & Nisbett, R. E. (1991). The Person and the Situation: Perspectives of Social Psychology. New York: McGraw-Hill.

177 Hartshorne, H., & May, M. A. (1928). Studies in the Nature of Character (Vol. 2). New York: Macmillan.

178 Comer, R., & Laird, J. D. (1975). 'Choosing to suffer as a consequence of expecting to suffer: Why do people do it?'. Journal of Personality and Social Psychology, 32, 92-101.

179 Foxman, J. & Radtke, R. С (1970). 'Negative expectancy and the choice of an aversive task'. Journal of Personality and Social Psychology, 15, 253-7.

180 Kellerman, J., & Laird, J. D. (1982). 'The effect of appearance on self-perception''. Journal of Personality, 50, 296–315.

181 Carney, D., Cuddy, A. J. C, & Yap, A. (2010). 'Power posing: Brief nonverbal displays affect neuroendocrine levels and risk tolerance'. Psychological Science, 21,1363-8.

182 Schubert, T. W (2004). 'The power in your hand: Gender differences in bodily feedback from making a fist'. Personality and Social Psychology Bulletin, 30, 757-69.

183 Brifiol, P & Petty, R. E. (2003). 'Overt head movements and persuasion: A self-validation analysis'. Journal of Personality and Social Psychology, 84,1123-39.

184 Griffin, J. H. (1961/2010). Black Like Me. San Antonio: Wings Press. For an account of Griffin's life, see Bonazzi, R. (1997). Man in the Mirror: John Howard Griffin and the Story of «Black Like Me» New York: Orbis Books.

185 Gueguen, N. (2009). 'Man's Uniform and Receptivity of Women to Courtship Request: Three Field Experiments with a Firefighter's Uniform'. European Journal of Social Sciences, 12, 235–240.

186 TownsendJ.M. andLevy, G. D. (1990).'Effects of potential partners' physical attractiveness and socioeconomic status on sexuality and partner selection'. Archives of Sexual Behavior, 19:149-64.

187 Green, W E, & Giles, H. (1973).'Reactions to a stranger as a function of dress style: The Tie'. Perceptual and Motor Skills, 37, 676.