Цифровизация. Практические рекомендации по переводу бизнеса на цифровые технологии - Коллектив авторов

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Представители кадровой службы L’Oréal, презентация для авторов, декабрь 2015 г.

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S.-C. Chu and Y. Kim, “Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites,” International Journal of Advertising 30, no. 1 (2011): 47–75.

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. “Lessons From Market Basket: An MIT Sloan and Boston Review Roundtable,” Oct. 8, 2014, http://bostonreview.net/us/lessons-from-market-basket-forum.

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Xiong, King, (176 177) and Piehler, “That’s Not My Job”.

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C. King and D. Grace, “Examining the Antecedents of Positive Employee Brand-Related Attitudes and Behaviours,” European Journal of Marketing 46, no. 3–4 (2012): 469–488.

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Sánchez Abril, Levin, and Del Riego, “Blurred Boundaries.”

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J. P. Meyer, D. J. Stanley, L. Herscovitch, and L. Topolnytsky, “Affective, Continuance, and Normative Commitment to the Organization: A Meta-Analysis of Antecedents, Correlates, and Consequences,” Journal of Vocational Behavior 61, no. 1 (August 2002): 20–52.

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C. R. Lages, “Employees’ External Representation of Their Work-place: Key Antecedents,” Journal of Business Research 65, no. 9 (September 2012): 1264–1272.

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N. Bendapudi and V. Bendapudi, “Creating the Living Brand,” Harvard Business Review 83, no. 5 (May 2005): 124–132, 154.

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P. R. Devasagayam, C. L. Buff, T. W. Aurand, and K. M. Judson, “Building Brand Community Membership Within Organizations: A Viable Internal Branding Alternative?” Journal of Product & Brand Management 19, no. 3 (2010): 210–217.

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D. E. Hughes, “This Ad’s for You: The Indirect Effect of Advertising Perceptions on Salesperson Effort and Performance,” Journal of the Academy of Marketing Science 41, no. 1 (January 2013): 1–18.

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J. DiMicco, D. R. Millen, W. Geyer, C. Dugan, B. Brownholtz, and M. Muller, “Motivations for Social Networking at Work,” in Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (New York City: ACM, 2008), 711–720.

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Miles and Muuka, “Employee Choice of Voice.”

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K. Ling, G. Beenen, P. Ludford, X. Wang, K. Chang, X. Li, D. Cosley, D. Frankowski, L. Terveen, A. M. Rashid, P. Resnick, and R. Kraut, “Using Social Psychology to Motivate Contributions to Online Communities,” Journal of Computer-Mediated Communication 10, no. 4 (July 2005).

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M. Feffer, “New Connections,” HR Magazine 60, no. 3 (April 2015): 46–52.

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W. G. Mangold and S. J. Miles, “The Employee Brand: Is Yours an All-Star?” Business Horizons 50, no. 5 (September/October 2007): 423–433.